The company’s value-added products currently contribute 12 per cent to 15 per cent of overall sales and are expected to increase by 20 per cent within the next two years
Pansari Group, a renowned name in the FMCG industry showcases its outstanding performance for the fiscal year 2023-24 with a 20 per cent surge in value and an impressive 39 per cent increase in volume, setting the company up for future growth. Furthermore, in the next two years, the brand is going to focus on its recently launched tea (TVOY), with a target of at least a hundred crore in sales and a 70 per cent year-on-year volume growth.
The company’s value-added products currently contribute 12 per cent to 15 per cent of overall sales and are expected to increase by 20 per cent within the next two years. Looking ahead, Pansari Group foresees a shift in regional contributions, with the North expected to account for 60 per cent of the business, while the West and South regions collectively contribute 40 per cent in the next fiscal year.
Presently, the brand is operating through over 800 distributors and is strategically segmenting its distribution channels for commodities and value-added products separately, ensuring optimised operations. Investing in technological advancements, Pansar Group is constantly enhancing its engagement with retailers and aims to strengthen its customer connection and retention.
Previously, the brand witnessed a significant expansion with the launch of ‘Mojee’ cocktail syrups, Pansari Chai and the TVOY Green Tea range. This solidified the brand’s position as a market leader in the FMCG industry.