The brand evolves its signature promise with a bigger, bolder attitude fueling pizza passion and igniting appetites with Better Ingredients. Better Pizza
Papa Johns announced an all-new brand platform Better Get You Some, which elevates the brand’s pizza superiority and iconic brand promise – Better Ingredients. Better Pizza – through celebrating the shared, emotional truth of pizza devotion. With hypnotic visuals, an instantly captivating soundtrack, and a unique, multimedia experience that nods to hip-hop, expressionist art and cultural touchstones, the refreshed creative not only features the brand’s premium ingredients but also celebrates what fans love most about Papa Johns when satisfying all-consuming pizza cravings.
The new platform launch is part of Papa Johns deepened commitment to and investment in the brand’s marketing efforts, as recently announced in the company’s Back to Better 2.0 strategy. With these investments, Papa Johns is improving audience segmentation, building customer loyalty, driving buzz, increasing ROI and offering differentiated category solutions.
Intended to take fans on a pizza-matizing journey, the all-new brand platform, built in partnership with The Martin Agency, tantalizes the senses with mouthwatering visuals, thanks to top-tier talent, including two-time Grammy Award-winning director Dave Meyers. And mesmerizing music, featuring six-time Grammy award-winning rapper & Atlanta native Big Boi as the iconic voice featured in the campaign’s magnetic soundtrack.