Coca‑Cola Company announces investment by Jubilant Bhartia Group in India
VELVEETA queso debuts in three delicious flavours – queso con salsa, queso blanco, and jalapeno
VELVEETA, the iconic cheese brand known for its supremely creamy texture that satisfies cravings, announces its first-ever Queso offering. Allowing fans to indulge in their favourite cheese on any occasion, VELVEETA Queso debuts in three delicious flavours – Queso Con Salsa, Queso Blanco, and Jalapeno – and marks the brand’s first venture into the ready-to-eat queso category.
VELVEETA has long been synonymous with queso – in fact, every year shoppers purchase 125 million pounds of VELVEETA loaf1 to make the delicious cheesy dip. Despite the decades-long recipe that fans indulge in, a ready-to-eat version has yet to be available – until now. The new resealable jars offer a convenient way for fans to enjoy their favourite cheese in small groups or on their own.
Drawing inspiration from fans combining spice and bold flavours to elevate their mac & cheese, VELVEETA is also launching two new flavours of Shells and Cheese—Pizza and Buffalo. As the first new flavour of Shells & Cheese in twelve years, the product is tailored to those who relish the excitement of customisation and aims to provide even more ways to hit the spot when it comes to big-mood food. Alongside the new flavours, the brand is also debuting its first-ever Gluten-Free Shells & Cheese offering as consumer’s lifestyles and preferences continue to evolve.