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The company strengthens foundations for whiskey growth with North American Distillers
Pernod Ricard has reinforced its commitment and ambition to its American Whiskey portfolio by establishing a new Global Brand Company in the USA, North American Distillers (NADL).
The new specialized business will be helmed by Richard Black, a seasoned Pernod Ricard executive with 23 years of leadership in whiskey and cognac, including time at Chivas Brothers and most recently as Global Marketing Director for Martell in Paris. As CEO of North American Distillers, Black will oversee the company’s full American Whiskey portfolio and North American operations sites.
Pernod Ricard initially launched its American Whiskey portfolio as an independent unit incubated within Pernod Ricard USA. NADL marks the next phase of its American Whiskey commitment, and with the recent substantial investments in the thriving category, the company decided to form a global brand company to align with its growth ambitions.
NADL will prioritise operational excellence, creating a best-in-class organisation emphasising safety, quality, and sustainability. This includes overseeing the highly anticipated Jefferson’s distillery, currently under construction in Kentucky and poised to set industry standards.