FSSAI had mandated that all FBOs remove claims of ‘100 per cent fruit juices from the labels and advertisements of reconstituted fruit juices with immediate effect
The Food Safety and Standards Authority of India (FSSAI) has extended the deadline for food business operators (FBOs) to use up pre-printed packaging materials labelling their products as ‘100 per cent fruit juices’ until December 31, 2024. This extension was granted after FSSAI’s initial directive in June, which required the immediate removal of such claims from advertisements and product labels due to concerns over misleading information.
FSSAI made this decision after consulting with industry stakeholders who requested more time to comply with the new regulations. The regulator stated in an advisory issued to FBOs that the deadline for utilising pre-printed packaging materials has been extended.
Furthermore, FSSAI stated that products manufactured before the new December 31 deadline can continue to be sold across all channels until the end of their shelf life.
In its June directive, FSSAI had mandated that all FBOs remove claims of ‘100 per cent fruit juices’ from the labels and advertisements of reconstituted fruit juices with immediate effect.