Spices Board and Government of Uttarakhand partner to promote spices
The brand aims to enter Singapore, Malaysia, Indonesia, and Vietnam—by 2025
Swizzle, India’s leading premium natural mocktail brand, is set to embark on an ambitious international expansion journey. The brand aims to enter Singapore, Malaysia, Indonesia, and Vietnam—by 2025, solidifying its position as a premium natural beverage brand in the global market.
Swizzle’s international growth strategy is driven by its commitment to creativity, natural ingredients, and empowering Indian farmers. As part of this expansion, the brand plans to introduce new flavours that appeal to diverse international palates, with a strong focus on locally sourced fruits and natural ingredients.
Swizzle’s rapid rise in India sees its premium mocktails now available at over 250 locations across Bangalore, including 150 vending machines and major retail outlets. The brand, which experienced a 210 per cent sales growth in FY2023, also plans to launch same-day delivery across Tier 1 cities, offering quicker access to its natural mocktails. Swizzle serves over 1 lakh drinks monthly through 300 restaurant partners and boasts an impressive 4.2 average rating. With over 350 HoReCa partners, including Chung Wah and Beijing Bites, Swizzle supports partners with special pricing and marketing incentives. The brand remains committed to empowering Indian farmers by sourcing local fruits and driving sustainable growth in the agricultural sector.