With an investment of nearly 220 crores (around €23.9 million) from the Joint Venture including the Britannia Dairy facilities being leveraged, the new Greenfield factory is located in one of Maharashtra’s largest food parks
Britannia Bel Foods announces the inauguration of its Cheese factory in India, dedicated to the local production of Britannia The Laughing Cow products, reinforcing its commitment to serving the best quality products to Indian consumers made locally. Maharashtra is a leading state in India for milk production and boasts of a mature well-integrated dairy ecosystem, making it the ideal choice for the Cheese factory location within Britannia’s Dairy food park in Ranjangaon.
The plant is fully integrated with a robust milk procurement program, sourcing ~4 lakh litres of 100 per cent cow’s milk daily from over 3,000 farmers in Pune and surrounding areas. Britannia has scaled up the milk procurement program within a few years to 70 Village-Level Bulk Milk Coolers installed within a 100 km radius of the factory, spanning 10 tehsils in Pune and nearby districts. This initiative supports local farmers, ensures a sustainable supply chain, and reinforces Britannia’s commitment to community and agricultural development. Britannia’s Milk Collection Centers have advanced testing capabilities, ensuring that raw milk quality is assessed across 31 quality parameters at the site and 20 additional parameters at unloading before being accepted at the factory.
With an investment of nearly 220 crores (around €23.9 million) from the Joint Venture including the Britannia Dairy facilities being leveraged, the new Greenfield factory is located in one of Maharashtra’s largest food parks. It is integrated within Britannia’s state-of-the-art dairy production facility, which produces a comprehensive range of Britannia dairy products including now Britannia The Laughing Cow Cheese with a full range of products: slices, blocks, spread, diced and cubes.