The George Institute case for enforcing WHO sodium guidelines in packaged foods
This initiative prioritises child nutrition based on scientific evidence, moving away from commercial interests
Viraa Care, a leading health-tech platform specialising in revolutionising infant nutrition and pediatric feeding, has raised $108K in a pre-seed funding round. This investment marks a significant milestone in the company’s journey to assist parents with research-based advice on infant feeding, baby care, and childcare. The round also included FDI from a French investor, underscoring Viraa Care’s strategy for international expansion and its goal of influencing global child health standards.
The investment will support Viraa Care in building a comprehensive childcare system modelled after the successful frameworks of Northern Europe, ensuring Indian families have access to a robust support structure. This initiative prioritises child nutrition based on scientific evidence, moving away from commercial interests. Additionally, the funding will enhance Viraa Care’s live courses on infant and pediatric nutrition, offering parents expert guidance that emphasises fresh, nutrient-dense foods over heavily marketed processed baby products laden with preservatives and artificial additives.
Sonal Babbar-Bhardwaj, Co-founder of Viraa Care, highlighted the significance of this milestone, stating, “Indian mothers shoulder the responsibility of feeding their children, yet they often lack the right support. Many are influenced by food company marketing to make choices that do not always prioritise their child’s best interests. At Viraa Care, we aim to empower mothers by offering clear, unbiased advice grounded in science. This is not just a service but a movement to transform how our country approaches feeding, child nutrition, and child health.”