In food and beverages category 533 consumer complaints registered across India in two years
To expand their Real juice portfolio with the launch of the new Real Bites in fully recyclable aluminium cans in India
Ball Corporation, the leading global provider of sustainable aluminium packaging for beverages, announced its partnership with Dabur India Limited, one of the most iconic and longstanding consumer goods companies founded over 135 years ago, to expand their Real juice portfolio with the launch of the new Real Bites in fully recyclable aluminium cans in India. Real Bites juice offers a unique drinking experience with real fruit chunks in every sip.
Real Bites in aluminium cans is available in delightful flavors like: Peach, Pineapple and Real Green Apple. The 185ml can be introduced as an entry point for this segment, offering a convenient size for on-the-go consumption. Along with the refreshing taste, the new aluminium cans provide a shelf life of up to one year, significantly longer than the four to nine months offered by other packaging formats. This ensures that consumers can enjoy the deliciousness of Real Bites for a longer period, while also making a sustainable choice, as aluminium cans are the most recycled beverage containers in the world.