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The Organic World (TOW), part of the Bengaluru-based Nimida Group and India’s leading Responsible Retailer, has expanded its store network into Mysore, marking a significant step in its strategic pan-India growth plan. This launch marks the brand’s second venture outside its home city of Bengaluru, following its first expansion into Hyderabad in 2024 and aligns with its mission of making worry-free, wholesome, curated groceries accessible and affordable to a wider audience.
Mysore was chosen for this expansion due to its unique blend of rich cultural heritage, focus on wellness and community of conscious customers. Known for its cleanliness, yoga hubs, and environmentally conscious residents, Mysore is a natural fit for The Organic World’s ethos of promoting safer & healthier living. With The Organic World stores now open in Ramakrishna Nagar and Vijayanagar, the city’s growing awareness of chemical-free living perfectly aligns seamlessly with the brand’s commitment to offering worry-free, wholesome, and curated groceries.
Speaking about the expansion, Gaurav Manchanda, Founder of Nimida Group, stated, “Our Mysore stores mark an important step in our journey to bring our worry-free groceries closer to everyone. Health and wellness should be accessible to all, irrespective of location. With increasing consumer awareness about the presence of harmful chemicals in our everyday groceries, the demand for organic options has risen significantly across the country. Mysore, with its rich cultural heritage and progressive embrace of chemical-free lifestyles, was the natural destination to expand beyond the metros. By launching in Mysore, we aim to empower more families with our worry-free, wholesome, curated options.”