Government takes steps to ensure quality standards of food products
This new venture aims to produce and distribute masalas, meal mixes, and other products
Gemini Edibles and Fats India Ltd., a leading sunflower oil company with a 21.7 per cent market share in India (under the brands Freedom and BeRite), has partnered with Sree Annapoorna Foods, one of the country’s oldest spice processing brands, to establish a joint venture named GEF Foods India Pvt Ltd. This new venture aims to produce and distribute masalas, meal mixes, and other products.
Sree Annapoorna Foods has long been known for capturing the authentic flavours of regional dishes, bringing the richness and traditional techniques of home-cooked food from across India to consumers’ plates. Their speciality products include pure spices, regional blends, blended spices, and biryani masalas.
On the formation of this joint venture, Akshay Chowdhry, Group Vice President of Gemini Edibles and Fats India Ltd., expressed enthusiasm: “We are thrilled to partner with Sree Annapoorna Foods to launch GEF Foods India Pvt Ltd. Both our organizations adhere to the highest standards of professionalism, and we aim to provide customers with a multi-sensory experience of cooking and dining, while also celebrating our rich culinary culture.”
Gemini Edibles and Fats India are entering the spices market through GEF Foods Pvt Ltd as part of its diversification strategy. Chandra Shekhara Reddy, Senior Vice President of Sales and Marketing, shared his insights: “Sree Annapoorna Foods is an iconic brand, offering a wide range of masalas that cater to various consumer tastes. With over 50 years of experience, Annapoorna’s masalas carry a rich legacy. This joint venture will leverage GEF India’s extensive market knowledge and distribution network, helping to enhance the presence of Annapoorna masalas.”