The partnership will focus on consumer education, industry engagement, and scientific research to strengthen palm oil’s position as a key ingredient in India’s food and non-food sectors
The Malaysian Palm Oil Council (MPOC) and the Oil Technologists’ Association of India (OTAI) have formalised a collaboration to enhance awareness of Malaysian palm oil’s nutritional benefits and health attributes in the Indian market and to foster sustainable trade growth between the two countries.
Recognising India as a crucial market for Malaysian palm oil, this agreement paves the way for targeted awareness campaigns to address misconceptions and highlight palm oil’s role in health, nutrition, and industrial applications. The partnership will focus on consumer education, industry engagement, and scientific research to strengthen palm oil’s position as a key ingredient in India’s food and non-food sectors.
Speaking on the significance of this collaboration, Belvinder Sron, CEO of MPOC, emphasised that “India remains one of the most important markets for Malaysian palm oil, and fostering greater awareness through science-backed initiatives is key to reinforcing its acceptance. Through this partnership with OTAI, we aim to provide factual, research-driven insights into palm oil’s benefits and its role in the Indian food industry.”
Sron further highlighted the importance of industry partnerships, saying, “Collaborations with organisations like OTAI allow us to draw on their expertise and network to effectively engage with key stakeholders. By working together, we can dispel misinformation, drive consumer confidence, and ensure that the positive attributes of Malaysian palm oil are widely recognised.”