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The IMWA’s vision is to establish India as a global leader in authentic, luxury, and exquisitely crafted malt whiskies while celebrating the nation’s artistry and heritage
In a momentous development for the Indian alco-beverage industry, the Indian Malt Whisky Association (IMWA) announced its official launch. Incorporated in July 2024, the IMWA marks a significant milestone in the journey of preserving, promoting, and protecting India’s rich malt whisky heritage. This landmark initiative positions India alongside global whisky giants with associations such as the Scotch Whisky Association, Irish Whiskey Association, and Japanese Spirits & Liquor Whisky Association.
The IMWA’s vision is to establish India as a global leader in authentic, luxury, and exquisitely crafted malt whiskies while celebrating the nation’s artistry and heritage. By driving innovation and excellence, the association seeks to reshape industry portfolios and promote premiumisation within the category.
The IMWA is committed to ensuring that the industry produces world-class malt whiskies that compete with international brands while promoting ‘Made in India’ labels. As a unified voice for the industry, it aims to define the category both domestically and globally, focusing on preserving, protecting, promoting, educating, and fostering growth for Indian malt whisky. Building strong partnerships with governments and opinion leaders will be key to achieving this mission.