This partnership is a big step in making science-backed, athlete-approved supplements a household name in the country
Indian cricketer Rinku Singh has invested Rs 1.9 crore in sports nutrition startup BeastLife, valuing the company at Rs 120 crore.
The funds will be used to expand BeastLife’s product line, enhance R&D, and scale distribution, with a focus on delivering high-quality, science-backed supplements tailored for athletes and fitness enthusiasts across India.
The brand’s equity split includes Gaurav Taneja holding a 40% stake, Raj Gupta holding 15 per cent and Varun Alagh, Co-Founder of Mamaearth, holding 30 per cent and 15 per cent ESOP. The company faces competition from other fitness brands like MuscleBlaze, Optimum Nutrition, GNC etc.
“BeastLife stands for something bigger than just supplements. It’s about creating the finest products with top-quality ingredients, backed by science and integrity. What drew me in was the brand’s vision to make world-class sports nutrition accessible in India. That’s something I believe in deeply and am proud to support.” said Rinku Singh.
Raj Gupta, Co-Founder & CEO of BeastLife, commented, “Rinku’s belief in BeastLife goes beyond just a partnership. He aligns with what we’re building and wants to help shape the future of fitness in India. His support is a huge validation of our purpose.”
Gaurav Taneja, Co-Founder of BeastLife added, “Rinku embodies everything BeastLife stands for: discipline, performance and authenticity. This partnership is a big step in making science-backed, athlete-approved supplements a household name in India.”