ITC acquires 24 Mantra Organic

SNBPL’s portfolio comprises a wide range of 100+ organic products spanning branded grocery staples, spices and condiments, edible oils, and beverages

ITC Limited has signed a Share Purchase Agreement to acquire 100 per cent of the share capital of Sresta Natural Bioproducts Private Limited (‘SNBPL’), an Indian company primarily engaged in the business of manufacture and sale of organic packaged food products under the ’24 Mantra Organic’ brand in the domestic as well as in international markets. SNBPL is a pioneer in the domestic organic foods space, providing fully integrated ‘Farm to Fork’ traceability and is a leading player in the organic packaged staples category in India.

SNBPL’s portfolio comprises a wide range of 100+ organic products spanning branded grocery staples, spices and condiments, edible oils, beverages, etc. SNBPL has a strong international presence with a deep connection with the Indian diaspora. SNBPL’s vertically integrated supply chain promotes sustainable livelihoods for its network of approximately. 27,500 farmers spread across approximately. 1.4 lakh acres of certified organic land in 10 states. The strong network of farmers and certified organic sourcing capability are key sources of competitive advantage for the company.

The Indian government has been actively promoting the organic foods industry through various schemes and initiatives, aiming to improve the livelihoods of farmers, boost exports, enhance packaging/ marketing of products and ensure food security, while promoting sustainable agriculture. India is also well-positioned to become a global hub for organic sourcing with existing strengths in areas like rice and organic tea.