Inside BENEO’s new pulse plant: pioneering sustainable protein from faba beans
TOW plans to expand the store’s offerings to include fresh fruits and vegetables, as well as dairy
The Organic World (TOW), part of the Bengaluru-based Nimida Group and India’s leading Responsible Retailer, has expanded its network to Coimbatore, further strengthening its pan-India expansion journey. The store, located in Vadavalli, one of the city’s fastest-growing residential neighbourhoods, marks a key milestone in the brand’s commitment to making worry-free, wholesome, curated groceries accessible and affordable to families across the country.
Coimbatore, known for its rapidly expanding urban landscape, health-conscious consumer base, and strong ties to sustainable living, emerged as a natural choice for TOW’s latest expansion. The city’s increasing preference for clean-label, chemical-free products makes it an ideal market for TOW’s mission-driven retail experience. Vadavalli in particular, with its mix of young families, working professionals, and wellness-focused residents, presents a high-potential location for the brand to establish deep community connections.
Spread across 550 sq. ft, the new store in Vadavalli offers a carefully curated range of chemical-free staples such as atta, dals, homecare products, and more. In the coming months, TOW plans to expand the store’s offerings to include fresh fruits and vegetables, as well as dairy, further enhancing its promise of a worry-free grocery experience for its residents.
Speaking about the expansion, Gaurav Manchanda, Founder of Nimida Group, stated, “Our expansion into Coimbatore is an important step in our effort to build a healthier India, one community at a time. Coimbatore’s blend of modern living and traditional values creates the perfect environment for conscious consumption. We are excited to bring our worry-free promise to the families of Vadavalli and look forward to growing deeper roots in the city.”