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Launches Strength PLUS, a specialised nutritional supplement
Horlicks from Hindustan Unilever Limited (HUL) has forayed into senior nutrition with the launch of Strength PLUS, a specialised nutritional supplement formulated to support the nutrition needs of older adults. Horlicks Strength PLUS is a scientifically designed blend of easy-to-digest protein, leucine, calcium, vitamin D, and dietary fibres. These nutrients are known to help improve digestive health, manage muscle strength, and support bone health — a balanced nutrition that aids in promoting overall health and well-being.
The launch of this advanced formulation in the South and East markets of India marks Horlicks’ entry into the silver economy, further expanding its ‘PLUS’ portfolio. The addition of Strength PLUS to this range reinforces the brand’s commitment to scientifically designed drinks that address specific nourishment needs across life stages. What sets Horlicks Strength PLUS apart is its commitment to health-conscious living, containing zero added sugars and no added maltodextrin.
Rajneet Kohli, Executive Director, Foods HUL said, “We are proud to build on the strong legacy of Horlicks — a brand trusted by generations for formulations that are not only effective but also cater to consumer taste preferences. As people age, they face unique health challenges, and supplementation can help bridge the dietary gap to meet their specific needs. Horlicks Strength PLUS is an easy-to-consume solution that fortifies the body and helps maintain strength. It is the latest addition to our expanding Horlicks PLUS range, with a thoughtfully developed composition that elevates muscle strength, supports bone health and enhances digestive wellness. It contains no added sugar and is a flavorful drink that can be consumed with milk or water.”
Prof Dr Varsha, Chairman, Indian Institute of Nutritional Sciences (IINS) said, “Medical science has extended longevity of life. However, lifestyle hurts quality of life. Increased immobility and muscle-wasting results in 3F’s – Frailty, Falls & Factures. Nutritional science supports quality of life with safe protein supplementation, adequate activity-sustaining energy & correction of micronutrient deficiencies. Remember, you are what you eat or drink.”
In a move to create awareness and educate consumers, Horlicks Strength PLUS has partnered with Apollo Diagnostics and Apollo Pharmacy to offer a subsidized health package for seniors at select locations.