Amul launches milk in Spain

Partners with Cooperativa Ganadera del Valle de los Pedroches (COVAP)

Gujarat Co-operative Milk Marketing Federation Limited (Amul) has announced its partnership with Cooperativa Ganadera del Valle de los Pedroches (COVAP), Spain’s first-tier cooperative to launch Amul Milk in Spain and EU.

The official launch took place at the Embassy of India, Madrid in the presence of Dinesh K Patnaik, Ambassador of India to the Kingdom of Spain, D Fernando Heredia Noguera, Deputy Director for International Relations and Community Affairs, Spanish Ministry of Agriculture, Fisheries and Food, Ricardo Delgado Vizcaíno, President, COVAP and senior officials of Amul and its channel partners of Spain.

COVAP is Spain’s first-tier cooperative, founded in 1959 in Pozoblanco, Córdoba. With over 2,000 active farmer members, COVAP is a cornerstone of Andalusia’s agri-food sector. Their dairy plant, one of Europe’s most advanced, processes more than 400 million liters of milk annually. COVAP exports to over 30 countries, including the US, UK and various Asian markets.

Through this partnership, Amul Milk will be launched initially in Madrid and Barcelona, and subsequently, it will be launched in Malaga, Valencia, Alicante, Seville, Córdoba and Lisbon in Portugal. In the future, Amul also plans to launch milk and other products in countries like Germany, Italy, and Switzerland.

Jayen Mehta, MD, Amul said, “We are honoured and pleased to enter an association with COVAP, a very respected Spanish dairy cooperative. This association will ensure all our Spanish consumers will be nourished and energized with the goodness of Amul Milk. This is for the first time that Amul fresh milk is being launched in Europe. We at Amul are confident that in 2025, the International Year of Cooperatives, as declared by the United Nations, our team will bring the brand Amul closer to every Indian across the world and showcase the power of cooperation between cooperatives.”

Ricardo Delgado Vizcaíno, President, COVAP said, “This partnership with Amul allows us to work with another cooperative to help them grow their brand in Spain, benefitting not only our dairy farmer members, but those in India as well. The collaboration brings together COVAP technology capabilities and high-quality milk with the Amul brand’s rapidly growing and well-known, international reputation for premium dairy products.”