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The funds will be used to scale FitFeast’s digital presence, strengthen marketing and leadership, expand distribution, and launch protein innovations in India and globally
Gurgaon-based FitFeast, a taste-first protein brand has raised Rs 5.5 crore in seed round from Inflection Point Ventures (IPV), one of India’s largest angel investing platforms. The funds will be used to scale FitFeast’s online business via D2C, marketplace and quick commerce channels, build a strong marketing engine, expand the leadership team, launch innovative protein products tailored for Indian taste buds, and strengthen distribution in metro and Tier-1 cities.
Shane Watson, retired cricketing legend (CSK, RCB, RR, Australia) and IPL icon has come on board as an investor and long-term believer in FitFeast. Indian all-rounder Axar Patel also backs the brand as both an investor and ambassador, strengthening its credibility. “The first time I tried FitFeast Protein Chips and Malai Kulfi Protein Shake, I was genuinely hooked by the quality and taste. After a few months as a regular user, I knew I wanted to be part of this journey. This is a long-term play for me as we build FitFeast together,” said Watson.
Aditya Poddar, Founder & CEO says, “At FitFeast, we’re on a mission to prove that protein-rich food doesn’t have to taste boring. It can be bold, fun, and downright irresistible. IPV believed in that vision from day one, not just with capital, but with conviction. This round isn’t just about scaling a brand, it’s about rewriting the rules of how India consumes protein, one delicious bite at a time.”