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The pack will be available in major markets such as Uttar Pradesh, Delhi, Haryana, Punjab, Karnataka, Telangana, Maharashtra and West Bengal
Radico Khaitan is bringing its award-winning premium whiskies closer to consumers with the launch of 180ml packs of Rampur Double Cask and Sangam World Malt Whisky. With this move, Radico Khaitan becomes the first company to offer a 180ml pack in this premium Indian malt category.
The 180ml pack of Rampur Double Cask will now be available in all states where the brand already enjoys a strong presence. These include major markets such as Uttar Pradesh, Delhi, Haryana, Punjab, Karnataka, Telangana, Maharashtra and West Bengal. In Uttar Pradesh, the MRP for the 180ml Rampur Double Cask is Rs 2,060. This makes it a more accessible alternative to the 750ml bottle, which is priced at Rs 8,500.
Sangam World Malt Whisky will also be available in 180ml and 90ml formats in select markets. These include Uttar Pradesh, Haryana, Rajasthan, Goa, Karnataka, Chandigarh, Maharashtra and Uttarakhand.
Amar Sinha, COO, Radico Khaitan, said, “Rampur Double Cask Indian Single Malt and Sangam World Malt Whisky have garnered impressive traction across key markets, particularly in metro cities and emerging whisky-forward regions. The introduction of the 180ml format reflects a strategic move which enhances accessibility, encourages first-time trials, and caters to modern preferences for convenience and portability. This initiative positions us to deepen market penetration while strengthening our leadership in the premium Indian malt category.”