Kurkure launches millet-based Jowar Puffs

Kurkure is marking its 25th year

Kurkure has launched Jowar Puffs. With this, Kurkure steps into India’s millet-based snacking category. Kurkure is also marking its 25th year.

Kurkure Jowar Puffs reflect the brand’s ability to fuse insight-led innovation with India’s culinary heritage, while celebrating PepsiCo India’s vision of catering to the “Many Indias” across regions, tastes, and cultures.

Aastha Bhasin, Director Marketing – Kurkure and Doritos, PepsiCo India, said, “At PepsiCo India, consumer-centricity is at the heart of everything we do. Our vision is to continually innovate for evolving consumer tastes and preferences, while staying rooted in India’s rich culinary traditions. With Kurkure Jowar Puffs, we are reimagining a time-honoured grain in a format that is both accessible and irresistibly fun.”