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The Indian trade mission included visits to key markets in New Delhi, Assam, Mumbai and Bengaluru
The Belgian Meat Office (BMO) and four leading Belgian pork suppliers successfully concluded a strategic trade mission to India, marking the final chapter of the three-year ‘The Art of European Pork’ campaign. The initiative aimed to strengthen Belgian pork export opportunities in India, cultivate closer partnerships with key Indian trade professionals, and showcase the superior quality and high standards of European- Belgian pork.
This mission underscores BMO’s commitment to building sustainable trade relationships while offering Indian importers insight into the unmatched quality and consistency of Belgian pork.
The Indian trade mission included visits to key markets in New Delhi, Assam, Mumbai and Bengaluru. It offered the Belgian delegation with firsthand insight into India’s distribution networks and consumer preferences. Delegates explored cold storage facilities, retail outlets, and food service operations, gaining a deep understanding of supply chain dynamics and import requirements. These visits allowed suppliers to tailor their offerings to meet the growing demand for high-quality pork in India.
The mission featured two key networking events designed to connect Belgian suppliers with local trade professionals. In New Delhi, an elegant reception at the Belgian Embassy brought together key B2B stakeholders for an evening of engagement and fine dining. In Mumbai, networking took place at a vibrant rooftop event at Aer Bar, Four Seasons, where importers, distributors, and chefs engaged in discussions to strengthen collaboration and explore future partnerships.
In addition, B2B meetings were held in Bangalore and Mumbai, where Belgian suppliers engaged with key importers, distributors, and hospitality professionals to explore market opportunities and strengthen business prospects for Belgian pork in southern and western India.
“The Art of European Pork” campaign, co-funded by the European Union, concludes this year after three years of dedicated efforts to promote Belgian pork in international markets. The campaign has successfully built awareness of Belgium’s superior pork standards, cultivated strong relationships with trade partners, and opened new opportunities for collaboration in India and across Asia.
India presents a dynamic opportunity for Belgian pork exporters, with increasing consumer interest in premium meat products and an expanding cold chain infrastructure. By showcasing the unmatched quality of European-Belgian pork and cultivating relationships with key Indian importers, BMO aims to support long-term trade growth and ensure the availability of high- quality pork products in the Indian market.