Blue Tribe’s extended brand Klaw launches flavour-packed supergrain puffs

Each puff is powered by super grains like jowar, moong dal, red rice, quinoa etc

Blue Tribe’s Extended Brand Klaw has launched three brand-new, flavour-packed Supergrain Puffs. With Rowdy Rasam, Scream & Onion, and Masala Memory joining the lineup, KLAW now boasts six unique flavours launched within just a few months. These new launches follow the success of KLAW’s first three hits Spicy Guava, Sweet Chilli, and Pudina Blast which kicked off the brand’s bold flavor journey.

Each puff is powered by super grains like jowar, moong dal, red rice, quinoa, chickpeas, and pea and soy proteins, baked (never fried), made with olive oil, and loaded with 9g of protein per 50g pack.

“We’re building India’s most exciting snacking revolution,” said Nikki Arora Singh, Co-Founder, Shivanika Foods. “KLAW is about breaking every rule of boring, ‘healthy’ snacks. We move fast, we innovate faster, and we’re obsessed with flavour. These three new launches are just the beginning of our flavour-forward journey. By using super grains, baking instead of frying, and cooking with rice bran oil & olive oil, we’ve created snacks that are high in protein, crunchy, and completely guilt-free. These new flavours capture everything KLAW stands for: playful, mindful, and unapologetically bold.”