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Masala Mausi is a digitally crafted, AI-powered personality created
Ahmedabad-based spice major Vasant has unveiled Masala Mausi, the country’s first-ever AI-driven avatar introduced by a spice brand. This landmark launch reinforces Vasant’s commitment to merging its rich 50-year legacy with future-ready innovation.
Masala Mausi is a digitally crafted, AI-powered personality created to reflect the warmth, wisdom, and flavour at the heart of Indian kitchens. Designed as the perfect blend of tradition and technology, she brings together the familiar essence of home-cooked meals with the power of intelligent digital interaction.
With her relatable persona and conversational style, Masala Mausi aims to simplify cooking for today’s consumers while sharing expert knowledge on spices, flavour pairing, and regional cuisines. From culinary suggestions and spice tips to interactive and entertaining content, she is set to become a trusted companion for home cooks across the country.