NRoute introduces Heartisafe

Heartisafe is a potent proprietary blend of Fruitflow (a patented tomato extract) and grape seed extract

NRoute, a nutraceutical company focussed on preventive nutrition and healthy ageing, hosted a scientific session to introduce Heartisafe. Designed to enhance cardiovascular health, Heartisafe is a potent proprietary blend of Fruitflow (a patented tomato extract) and Grape Seed Extract developed by cardiovascular scientist Dr Asim Duttaroy. The session brought together leading healthcare experts to discuss science-led, nutrition-based approaches to heart health beyond cholesterol-centric models.

Nimish Thaker, CEO, NRoute, reiterated the company’s commitment to science-backed preventive nutrition using globally researched, clinically validated ingredients to address India’s rising cardiovascular risk. Shawn Lee of dsm-firmenich outlined Fruitflow’s strong scientific credentials, including extensive clinical validation, EFSA approval and adoption in over 75 countries worldwide.

Dr Asim Duttaroy highlighted that platelet hyperactivity and chronic inflammation—often present even with normal cholesterol—are key triggers of sudden cardiac events, reinforcing Fruitflow’s role in early prevention. Dr Akshay Shah, COO, NRoute, added that Heartisafe, formulated with Fruitflow and Grape Seed Extract, offers a science-led solution for primary cardiovascular prevention.