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Launches Turbo 25g Protein Milkshakes
Epigamia, the flagship brand of Drums Food International and one of India’s leading modern dairy brands, has announced its entry into the United Arab Emirates with the launch of its Turbo 25g Protein Milkshakes, now available exclusively on Noon, the region’s leading online marketplace. This launch marks Epigamia’s first international expansion into the Middle East, executed in collaboration with Modist Global, the company’s global expansion partner for the region.
By leveraging Modist Global’s network, Epigamia is launching on Noon and Noon Minutes (Q-comm) initially. Post Noon exclusivity, Modist Global will help Epigamia launch on other marketplaces like Amazon.ae, Careem, and Talabat, allowing Epigamia to connect with global consumers on platforms built on reach, convenience, and customer trust, making it an ideal first launch partner.
The UAE launch includes four flavours, Chocolate, Coffee, Vanilla Caramel, and Cookie & Cream, selected based on strong performance in India and broad international appeal.