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Targets leadership in meat masalas People Group
KILRR, a meat masala brand, has secured an investment of Rs 1 crore for 1.05 per cent equity from Anupam Mittal, Founder and CEO, People Group, valuing the company at Rs 96.3 crore.
KILRR scaled quickly from ₹10 lakh in monthly sales to ₹55 lakh per month, prompting DSG Consumer Partners to lead a ₹10 crore funding round in March 2025.
Anupam Mittal, Founder and CEO, People Group, said, “What excites me is not just where KILRR is today, but the scope of diligence and discipline that can take this brand much further. With the right focus, I genuinely see the potential for KILRR to become a Rs 1,000 crore company within the next three years.”
Hitesh Bhagia, Founder and CEO, KILRR, said, “Our goal is simple: to build India’s leading meat masala brand that’s 100 per cent clean, and delivers killer taste with zero fuss. With Shark Tank India and Anupam’s backing, we will double down on product development, innovation and consumer awareness.”