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Made in small batches and is made with real tomato paste and replaces refined sugar with the natural sweetness of jaggery
Pluckk has added a guilt-free tomato ketchup to its range of everyday essentials.
Made in small batches and is made with real tomato paste and replaces refined sugar with the natural sweetness of jaggery, while remaining low-calorie. By leaving out xanthan gum, thickeners, and preservatives like sodium benzoate, the brand addresses a category that has largely stayed outside the clean-label conversation.
Pratik Gupta, Co-founder and CEO, Pluckk, said, “Our goal is to take away the unnecessary guilt or second thoughts that come with packaged food today, without taking away the taste people love.”
“Trust in packaged food has eroded because labels have become harder to read and easier to doubt. Our aim is to build Pluckk into one of India’s most trusted clean-label brands, starting with the everyday staples that people use without thinking twice,” added Pratik.