iD Fresh launches Protein Chapati and Protein Parota

The products are currently available in Bengaluru and Mumbai, with Delhi expected to go live later this month

iD Fresh Food has announced the expansion of its protein portfolio with the launch of iD Protein Chapati and iD Protein Parota. The products are currently available in Bengaluru and Mumbai, with Delhi expected to go live later this month. This launch marks a strategic step forward in iD’s journey to make everyday food more nutritious, without altering familiar eating habits.

With this launch, iD is tapping into India’s fast-growing protein-infused food segment, valued at approximately Rs 38,247 crore in 2024 and projected to cross Rs 1.36 lakh crore by 2033, driven by rising consumer focus on everyday nutrition.

Rajat Diwaker, CEO, India, iD Fresh Food, said, “At iD, our focus has always been to make everyday food better, whether it’s fresher, cleaner, and now more nutritious. The expansion of our protein portfolio is a natural progression of this philosophy. With Protein Chapati and Protein Parota, we are enabling consumers to bridge their daily protein gap without having to change what they eat. It’s about enhancing the nutritional value of staples that are already a part of millions of Indian households.”

Enakshi Dasgupta, Head of New Product Development, iD Fresh Food, added, “Our innovation approach has always been centred on relevance and ease. After the encouraging response to our protein batter, it was a logical next step to extend this benefit to our other staple formats like chapati and parota. These are foods consumed across regions and age groups, and by enriching them with protein, we are helping consumers make small but meaningful improvements to their daily diets without compromising on taste, freshness, or convenience.”