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The new packaging aims for precision pouring and mindful consumption
India Gate Uplife, the health-focused foods brand from KRBL Limited, has launched an innovative ‘Go Less’ oil control packaging format designed to encourage mindful oil consumption among urban, health-conscious consumers.
The new PET bottle format enables precision pouring and better portion control, addressing a common challenge in Indian kitchens, uncontrolled oil usage. Developed through consumer insights, the packaging aims to bridge the gap between health intentions and everyday cooking habits by making it easier for consumers to monitor and reduce oil consumption.
The bottle features a precision cap for measured pouring, ergonomic curves for a firm grip, and a transparent oil scale that helps users track usage. The durable, reusable design also minimises exposure to air and water, helping maintain freshness and reduce oxidation.
The packaging has been introduced under the India Gate Uplife oil range, including Weight Watchers and Gut Pro variants. The new format has been launched exclusively on Swiggy Instamart and will soon expand across major modern trade and e-commerce platforms.