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Millwize is powered by a dedicated in-house millet scientist & a robust R&D pipeline of over 70 new SKUs currently in development
Shree Anna, Millwize, a homegrown wellness-first food-tech startup from the house of Stalwart Sales, has officially announced its national launch at AAHAR 2026. Positioning itself as a Better-For-You (BFY) brand for every Indian household, Millwize is powered by a dedicated in-house millet scientist and a robust R&D pipeline of over 70 new SKUs currently in development.
The brand is debuting its flagship range on its dedicated D2C with an aspirational roadmap to integrate into India’s quick commerce and E-commerce ecosystem, including Zepto, Blinkit, Instamart, Amazon, and Flipkart. Under the leadership of Founder Divyashikha Gupta and Strategic Partner S Venkateswaran (SV), the brand is moving beyond snacking. The long-term vision includes a comprehensive foray into Ready-to-Eat (RTE), Ready-to-Cook (RTC), and Ready-to-Drink (RTD) formats, all centered on high-performance millet nutrition.
“This is not just about cookies; it is about a full-scale nutritional shift for the modern Indian family,” says Founder Divyashikha Gupta. “By working closely with our in-house millet scientist, we have unlocked the bioavailability of ancient grains, making them accessible in formats suitable for all age groups, from toddlers to seniors.”
Under its core philosophy, “Eat Wize, Live Wize” the brand has upcycled indigenous grains like Jowar, Bajra, and Ragi into gourmet formats, including Blueberry, Cinnamon, Choco Chips, and Seed & Nuts, ensuring that the natural sweetness of jaggery and dates takes center stage without compromising on health or taste.