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New campaign highlights how mindful eating and simple exercise together create the foundation of a healthier lifestyle
Organic Tattva, a leading organic food brands, has unveiled its latest campaign featuring brand ambassador Kareena Kapoor Khan. At the heart of the campaign is the concept of Shuddhasana – the belief that true wellness begins with the purity of what we eat.
Kareena Kapoor Khan, brand face for Organic Tattva Rice and Pulses range said: “For me, wellness has always been about balance. A daily dose of yoga keeps me centered, but what truly completes it is the food I eat. I love simple, home-cooked meals like dal chawal, khichdi and even the occasional indulgence like biryani. Knowing that the ingredients I cook with are pure and organic gives me peace of mind for my family. That’s why I trust Organic Tattva. It’s about making small, mindful choices every day that lead to a healthier and happier life.”
The film builds on the idea that popular yoga postures such as Padmasana and Tadasana may strengthen the body, but they remain incomplete without Shuddhasana – the practice of eating food that is clean, organic and free from harmful chemicals.
The campaign also showcases Organic Tattva’s industry-leading QR code based traceability system, enabling consumers to scan product packs and instantly access detailed test reports and quality data. This initiative reinforces the brand’s commitment to transparency, authenticity and informed food choices.
Rohit Mehrotra, CEO, Organic Tattva, said, “Eating pure and organic is not just a concept, it’s a lifestyle choice. At Organic Tattva, we believe that true wellness comes from the right balance of good food and an active lifestyle. Through the idea of Shuddhasana, we want to inspire Indian households to consciously choose purity, transparency and organic ingredients in their everyday meals.”