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The fresh capital will be used to accelerate growth for Fast&Up, Chicnutrix and NightOut, which currently offer over 100 SKUs across hydration, metabolic health, sports nutrition
Fullife Healthcare, a leading consumer health and wellness company with active nutrition brand Fast&Up and beauty nutrition brand Chicnutrix, has raised Rs 300 crore by Elev8 Venture Partners and its LPs in a Series D funding round, marking Elev8’s first investment in the Direct to Consumer space.
The fresh capital will be used to accelerate growth for Fast&Up, Chicnutrix and NightOut, which currently offer over 100 SKUs across hydration, metabolic health, sports nutrition, and beauty wellness. The company has been profitable, and the investment will support its next phase of growth in the rapidly expanding health and wellness category.
While the current portfolio is known for hydration, weight management, and beauty nutrition, the company plans to expand into high-growth segments such as digestive health, sleep support, and protein-based nutrition, further strengthening its presence in the broader health and wellness ecosystem.
With this transaction, Elev8 Venture Partners marks its sixth investment from the current fund and its first in the direct-to-consumer (D2C) space. The move highlights a strategic expansion into consumer platforms, with a strong focus on brands that are leveraging science, innovation, and digital channels to tap into large and evolving consumer markets.
Fullife’s expansion strategy is centered on building a “from India, for India, for global markets” platform, with a focus on strengthening distribution, expanding retail presence, and improving consumer access through online and digital channels to drive deeper market penetration in India. The company is also investing in scaling manufacturing capabilities, advancing new delivery formats and product innovation, and enhancing overall consumer experience. Already present in 40+ countries through Fast&Up and Chicnutrix, Fullife is now focused on accelerating growth in key international markets including the UK, GCC, and the US through stronger distribution and increased brand visibility.
Avendus Capital acted as the exclusive financial advisor to Fullife Healthcare and its shareholders on this transaction.
Varun Khanna, CEO, Fullife Healthcare, said, “As leaders in the health and wellness space, we carry the responsibility to stay ahead while constantly innovating and raising the bar. With a quality-first, consumer-first approach, we’re excited to enter the next phase of our growth. This partnership will help us strengthen our brands, expand our product portfolio, and scale our manufacturing capabilities as we build a global FMHG company that is proudly made in India, for India and built for the world.”
Navin Honagudi, Managing Partner at Elev8 Venture Partners said, “At Elev8, we look to partner with companies that are building enduring platforms in large and evolving consumer categories. Health and wellness are one such space where we are seeing a structural shift, with more consumers proactively managing their fitness, nutrition, and overall well-being through digital platforms. Our investment in Fast&Up reflects our conviction in this emerging category and in the team’s ability to build a scaled consumer health platform from India.”
Neeraj Shrimali, Managing Director and Co-Head, Digital, Technology & Consumer Investment Banking, Avendus Capital said, “We’re excited to partner with Varun and the Fullife team on this transaction, as they continue to shape the Fast-Moving Health & Wellness Goods (FMHG) category. With strong structural tailwinds driving the sector, Fullife has built clear leadership across segments such as hydration, ingestible beauty, and modern lifestyle nutrition. Backed by an exceptional team focused on R&D, sharp omnichannel execution, and a deep understanding of evolving consumer requirements, the brand is well-positioned for sustained growth. For us at Avendus, nutrition and wellness remain a high-conviction space, underpinned by favorable consumption drivers playing out in India.”