Sree Sai Roller Flour Mills launches fortified multigrain atta MINAR

The newly launched atta is designed to bridge the gap between traditional diets and modern nutritional needs

Hyderabad-based Sree Sai Roller Flour Mills has launched fortified protein plus multigrain atta ‘MINAR’. The product was unveiled by actress Shriya Saran in the presence of Chef Sanjay Thumma, Avnish Kumar, Chairman, Retailers Association of India, Aditya Bansal, Director, Sree Sai Roller Flour Mills, Dr V Sesikeran, Former Director, National Institute of Nutrition, and Monojit Indra, Senior Practice Leader TechnoServe & Program Lead, Millers for Nutrition, Asia.

The newly launched atta is designed to bridge the gap between traditional diets and modern nutritional needs. It delivers up to 50% higher protein than regular wheat flour, with just three rotis providing nearly one-third of an adult’s daily protein requirement.

A technical workshop on wheat flour fortification was conducted alongside the launch.

Dr V Sesikeran emphasised that food fortification is a scalable and sustainable strategy for addressing micronutrient deficiencies, particularly when incorporated into staple foods such as wheat flour. He further noted that such fortification helps reduce the disease burden, thereby easing the economic strain on the country.

Amrutha Sri from the Food Safety Department, Telangana, explained the regulatory framework and highlighted the role of FSSAI in ensuring food safety and promoting fortification standards. She urged the industry to actively support initiatives like the Eat Right India Movement, Clean Street Food Hub, Food Safety Training and Certification.

A panel discussion titled “Powering Nutrition Security and Driving Consumer Demand for Fortified Wheat Flour” brought together experts from industry, healthcare, and policy.