Present in 14 countries, Innoterra is a food and technology platform company interacting and providing products and services to 65,000 farmers
After more than a decade of intensive collaboration with the farming community and the successful incubation of transformative food and tech ventures in India, Pioneering Ventures has now evolved to become Innoterra. Present in 14 countries, Innoterra is a food and technology platform company interacting and providing products and services to 65,000 farmers and serving around 1.5 million consumers daily through a range of fully traceable, branded high-quality food products.
In addition to the development of fully integrated and traceable food supply chains, the company is building a data-driven platform that provides services to all stakeholders in the food system. The aim of the platform is to improve the production and distribution of healthy food using fewer resources, all the while ensuring equitable value distribution among all stakeholders.
As a first platform module, Innoterra recently rolled out a 360° solution empowering farmers and rural entrepreneurs. It facilitates learning through farm management training, education, and networking, and offers improved access to farm inputs, infrastructure and financial services, including affordable loans.
Elaborating on the launch of Innoterra, Ron Pal, founder, Pioneering Ventures and CEO of Innoterra, said, “In the next 30 years, we will have to increase food productivity by 70% to feed the 10 billion people then living on our planet. As food security and sustainability is becoming an important global challenge, we must critically question the status quo of the industry and the entire food ecosystem. Together, we need to facilitate a fundamental change. Our vision is to build one of the planet’s most impactful food ecosystem platforms with a strong focus on the farming community. We see our company as an integral part of the food ecosystem and view our role as an orchestrator with the mission to provide consumers access to healthier and more sustainably produced food, while empowering farmers and other stakeholders in the system.”