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Whatr’s newest water brand in aluminium cans is a sustainable alternative to plastic packaging
Responsible Whatr, a New Delhi based startup, is launching spring water in aluminium beverage cans made by Ball Corporation, the world’s leading producer of aluminium packaging. The canned water is sourced directly from the Himalayas and offers naturally balanced essential minerals with a pH of ~7.4.
When packaged in aluminium cans, this pure water does not alter the freshness when exposed to light or heat. The eco-friendly alternative to plastic packaging is available on Responsible Whatr’s own website and Amazon.
As per a report by Plastindia Foundation, India generates 25,940 tons of plastic waste every day and is the 12th biggest polluter globally. At least 8 million tons of plastic end up in our oceans every year and makeup 80% of all marine debris. Whatr’s newest water brand in cans is a sustainable alternative to plastic packaging and contributes to India’s aspiration toward a circular economy.
Aluminium beverage cans supplied by Ball are a naturally sustainable and eco-friendly choice as aluminium is an infinitely recycled, permanent material. Recycled aluminium saves raw materials, energy consumption, and CO2 emissions. Recycling reduces the energy needed for primary metal production by 95 percent for aluminium and cuts GHG emissions accordingly. The combined greenhouse gas (GHG) emissions associated with the transportation and refrigeration of beverages in aluminium cans, in turn, are lower than those associated with beverages in glass or plastic bottles under the same conditions.
Image Caption- L to R: Ankur Chawla, Co-founder at Responsible Whatr, Amit Lahoti, Managing Director of Ball Beverage Packaging in India, Bhrigu Seth, Co-founder, Responsible Whatr