Demand for comfort food ringing new opportunities

demand-for-comfort-food-ringing-new-opportunities

The formulation is upgrading this nostalgic category that has made a big comeback over the last year

Israel based Salt of the Earth, Ltd. is giving food companies a big edge in meeting the dual demands of flavour and comfort through its all-natural solution to boost flavour and cut salt from consumers’ favorite comfort foods such as pizza and tomato soup: Mediterranean Umami Bold. The formulation is upgrading this nostalgic category that has made a big comeback over the last year, awarding it a compelling umami boost while at the same time effectively reducing the need for salt.

Consistently ranked among the top comfort foods is pizza. Datassential reported that pizza sales in the US more than doubled last year 2, and Statista predicts that the US$16B global frozen pizza market is expected to jump by about 50 per cent in the next five years 3. MarketWatch found similar growth trends for that other top 10 comfort food, soup. Not only has soup benefited from the same situations driving pizza sales, the particularly harsh winter of early 2021 also helped drive strong soup sales, with the research group predicting the more than US$16 billion market will rise at a steady CAGR of 5% or so for the next five years 4.

Mediterranean Umami Bold is plant-based, vegan, kosher, and halal and easily helps replace synthetic ingredients, and other artificial additives as well as salt replacements.

Mediterranean Umami Bold is a clean-label plant-based solution for flavor enhancement and sodium reduction. It is a versatile ingredient with multiple uses and can be used to boost savory flavors, enhance overall flavor profiles, and reduce sodium. Mediterranean Umami Bold also can be used to reduce the amounts of certain ingredients, such as flavorings and spice blends. The easiest way to use it is to add to the aqueous phase in the recipe. It is functional across a variety of processing conditions, being heat- and pH-stable. It is especially suited for meats and fish, sauces, soups, RTE meals, plant-based meat analogs, and specialty bakery.

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