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To expand the brand’s retail and cloud footprint to 200+ stores from the existing 115 outlets
Bengaluru-based Hatti Kaapi, a fast-growing and most loved authentic coffee brand, has announced Rs 10 crores in a ’Pre A series’ round funding today led by BlueWolf Capital, Investribe, Kochi Holdings and CreedCap Asia.
The capital raised will be primarily used to expand the brand’s retail and cloud footprint to 200+ stores from the existing 115 outlets. The fund will also be used to scale up its ready-to-use product portfolio under the ’Six Seconds’ line of products on both online and offline channels.
This latest infusion of capital accentuates Hatti Kaapi’s strong business model and robust long-term business continuity plan which has helped the brand secure substantial funding even in these challenging times.
Speaking on the funding, U S Mahendar, Chairman and Managing Director, said, “’F&B’ industry is one of the worst affected sectors because of the ongoing pandemic. Being one of the top performers in our segment also has to bear the brunt of COVID-19 forced shutdowns. Thus, this fresh round of capital infusion through fundraising makes it more special. So, we introduced our contactless kiosks, which cater to the requirement of the present day. During this period, we also launched our new line of ready-to-use products. It includes Six Seconds-ready-to-use Filter Coffee Decoction for brewing filter coffee instantly, immunity booster drinks like Kashaya (spices mix) and Golden Latte (Turmeric mix) and Ooru (coffee powder brand for the mass market).”