Adani Wilmar opens Fortune Mart stores

FMCG major eyes pan-India presence

Ahmedabad based Adani Wilmar, which sells a range of edible oils and food products under the brand name Fortune, is coming closer to customers. Adani Wilmar is opening physical stores under the name Fortune Mart which will exclusively sell Fortune and other Adani Wilmar brand products.

Adani Wilmar is launching the Fortune Mart stores on a franchise model. In a short span, Adani Wilmar has opened 12 Fortune Mart stores in Jaipur, Jodhpur, Lalitpur, Gandhinagar, Surat, Gandhidham, Jabalpur, Vidisha, Gwalior, Kharghar, Akola, and Haldia across five states including Rajasthan, UP, Gujarat, MP, Maharashtra and West Bengal. The company further aims to launch Fortune Mart stores in north and eastern parts of India in coming quarter.

The Fortune Mart stores will sell Adani Wilmar’s complete range – Fortune, King’s, Aadhar, Raag, Alife, Wilshort (Bakery) etc. products. The range includes oils such as soya, sunflower, mustard, rice bran, groundnut, cottonseed, and functional oils such as Xpert ProSugar Conscious & Xpert ProImmunity Oils, besides food products such as basmati rice, atta, pulses, soya chunks, besan, sattu, sugar, and also ready to cook products such as khichdi and soya chunkies.

The Fortune Mart stores houses Live Bakery that offers its customers a unique experience to witness the making of bakery items such as khari, puffs and cookies. The customers can taste these items which are made using Adani Wilmar bakery fats and even place the bulk order for the bakery fats at the store itself.