The company aims to provide a strong healthier alternative in a growing category like fried chicken
QSR Chain Wow! Momo Foods, which currently owns and operates two of the country’s largest home-grown QSR brands – Wow! Momo and Wow! China has announced the launch of its 3rd QSR brand – Wow! Chicken to provide consumers with a choice to move beyond the traditional palate with the latest fried and grilled chicken offerings.
With the presence of over 425+ outlets across 19 major cities of the country, Wow! Momo and Wow! China is a household name in terms of fast food today. Through their latest offering, the company aims to tap into the Indian organized fried chicken industry, which is estimated to reach a valuation of Rs 5,000 crore by 2025.
Wow! Chicken will offer dishes such as fried chicken, grilled chicken, burgers or loaders as they call it, Paneer tikka grilled, veg & chicken SnackJacks or the smaller burgers, cheese coins, shami kebabs and range of biryani rice bowls. The first physical outlet of Wow! Chicken was launched at Acropolis Mall, Kolkata on 26th January and it plans to open over 50 outlets across major cities of the country by end of this year.
Last year, Wow! Momo Foods, raised over $15 Million led by Tree Line Investment Management, making it the most valued home-grown QSR Chain with a valuation of over Rs 1225 crores. Wow! Momo also made its foray into FMCG space, launching ready-to-eat momos.