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While interest for plant-based foods is surging, barriers in taste, variety, and availability remain
The Kraft Heinz Company and leading food tech startup TheNotCompany, Inc. have announced a joint venture designed to reimagine global food production and advance toward a more sustainable future.
The joint venture, which will operate under the control of Kraft Heinz as The Kraft Heinz Not Company, will leverage the inherent strengths of both companies.
NotCo brings its patented, first-of-its-kind technology and proven artificial intelligence (AI) solutions, while Kraft Heinz offers its iconic brand portfolio and scale, to develop superior plant-based versions of co-branded products at a level of speed, taste, quality, and scale yet to be seen in the industry.
The Kraft Heinz Not Company will be headquartered in Chicago with research and development facilities in San Francisco and will focus on plant-based innovation across numerous Kraft Heinz product categories.