Food fair Aahar 2022 gives impetus to GI products

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Food products and beverages exhibited by CIPAM & TRIFED

The Department for Promotion of Industry and Internal Trade (DPIIT) facilitated setting up of Geographical Indications (GI) Pavilion in Asia’s biggest international food and hospitality fair Aahar 2022, in New Delhi for five days from 26th April to 30th April 2022.

The event offered an opportunity to showcase Indian tradition, culture and enterprising activities under a single umbrella. Twenty-five GI products were showcased at the fair from across the country.

The GI Pavilion displayed Sangli raisins and Solapur pomegranate from Maharasthra, Erode Manjal turmeric from Tamil Nadu, Navara rice and Palakkadan Matta from Kerala, Bandar Laddu from Andhra Pradesh and many more. Tribal Co-operative Marketing Development Federation of India (TRIFED) also participated in this exhibit whereby the GIs products from the tribal communities such as Naga Mircha, Chak Hao rice, Assam tea (orthodox) were being exhibited. Products by the Cell for IPR Promotion & Management (CIPAM) were also showcased.

Adding on, Arun Singhal, CEO, Food Safety and Standards Authority of India (FSSAI) inagurated the FSSAI stall at the 36th edition of Aahar 2022 at Pragati Maidan, New Delhi. Senior officials of FSSAI were also present during the ceremony.

The Agricultural and Processed Food Products Export Development Authority (APEDA) in partnership with the India Trade Promotion Organisation (ITPO) hosted Aahar 2022. More than 80 exporters from various agricultural product segments, including geographical indication products, processed food, organic, and frozen food products attended the event.

 

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