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Joins hands with Milkbasket
Swiss firm Tetra Pak has joined hands with Reliance-owned Milkbasket, India’s first and largest daily micro-delivery service to help consumers recycle their used beverage cartons through Milkbasket’s app. Under this initiative, Milkbasket users can put in a pick-up request along with their usual groceries delivery order through the app, and simply leave the used cartons in the Milkbasket bag outside their door. The delivery agent, while dropping off groceries, will then pick up these used cartons and take them back to a central hub. From here, the cartons will be channeled to the nearest recycler with Tetra Pak’s support.
Launched recently, this initiative brings together Milkbasket’s strengths in distribution & logistics, with Tetra Pak’s understanding of the collection & recycling ecosystem, to accelerate recycling of used cartons. Since the launch a few days ago, Milkbasket has already received approximately 200 pick-up requests so far.
The partnership between Milkbasket and Tetra Pak builds on the partnership between Reliance Retail and Tetra Pak since 2010 when they kicked-off the Go Green with Tetra Pak campaign in Mumbai. Under this programme, 54 Reliance Retail stores act as drop off points for used cartons, allowing consumers to recycle cartons easily. Over the years, the programme has helped collect and recycle over 9.5 million cartons, donating nearly 400 desks and over one lakh other recycled products to lesser privileged schools. In addition, over 300 garden benches have been gifted to various housing societies, parks & other public places across Mumbai. The partnership with Milkbasket is an extension of this responsible partnership.