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Aiming to strengthen Réal health proposition by launching convenient and healthy products
Dabur India has announced the expansion of its Réal portfolio with the launch of Réal Health Peanut Butter range. It includes 100% natural & chocolate peanut butter variants, marking Dabur’s entry into the peanut butter market.
Announcing the launch, Smerth Khanna, Head of Ecommerce and Modern Trade, Dabur India said. “Réal Health 100% Natural Peanut Butter is a spread made with a single ingredient – bold variety peanut handpicked from Saurashtra belt in Gujarat. This peanut butter has no added sugar, salt & oil. It is a good source of antioxidants, has no trans fat, it is gluten free and made with non-GMO peanuts”.
Réal Peanut Butter range will be available in 4 variants – 100% Natural Crunchy 350g, 100% Natural Creamy 350g & Chocolate Creamy 350g priced at Rs. 185, and additionally a 1Kg variant of 100% Natural Crunchy priced at Rs 499. This is an e-commerce first launch.