Ghodawat Consumer acquires beverages startup Coolberg

Aiming to accelerate the growth of the brand exponentially in both domestic and international markets

Ghodawat Consumer Limited (GCL), the FMCG arm of Sanjay Ghodawat Group (SGG), has acquired Mumbai-based startup Coolberg, which offers malt-based flavoured non-alcoholic beverages. Founded by Pankaj Aswani and Yashika Keswani in 2016, Coolberg has been the pioneer of the malt-based beverage category in India and has scaled its distribution in more than 200 cities and across 10 countries.  

GCL has recently achieved a momentous milestone of Rs 1,400 crore revenue in FY22 and is on track to achieve Rs 2000 crore by FY23. Coolberg will become part of the Impulse division of GCL and the aim is to become the biggest brand in its category across the globe. The entire Coolberg team will join GCL and will continue on the mission to develop a portfolio of new-age premium beverage brands.

Coolberg drinks currently come in 6 unique malt-based flavours. The brand operates omni channel and sells across online marketplaces and quick commerce as well as supermarkets, restaurants, colleges, airports, etc. The brand claims its reach in more than 50,000 outlets today and aims to grow the same over 1,00,000 outlets in the next couple of years.

Image credit- prnewswire