This is the second such exclusive partnership by Culinary Brands for India in the F&B space, after taking exclusive master franchise rights for Subway
Culinary Brands (CB), part of Everstone Group, has signed an exclusive license for the premium Lavazza brand in India. CB also acquired from Lavazza Group a significant majority stake in Fresh and Honest Café Limited (F&H), the owners of the manufacturing facility in Sri City, Andhra Pradesh (with a capacity of 9,000 tons per annum) and of the affordable ‘Fresh and Honest’ coffee brand.
CB is the exclusive Master Franchisee of Subway in India, Bangladesh, and Sri Lanka. This partnership was a significant step in Subway’s transformation journey and expansion plans globally. Under this exclusive agreement, CB will triple Subway stores in India over 10 years.
Dev Amritesh, Chief Executive Officer, Culinary Brands commented, “We look forward to making Lavazza and Fresh and Honest the beverage of choice for Indians through distribution, product leadership, partnerships and enhanced presence across channels and consumption opportunities.”
“Lavazza Group has been operating in India for the last 15 years. We believe that such credible and solid local partner will ensure the achievement of the full potential and that Lavazza brand will have an even stronger growth and positioning in the future as India grows its consumption of coffee,” said Antonio Baravalle, Chief Executive Officer, Lavazza Group.