Modi Naturals launches peanut butter for children

One of its variants has 75% lower sugar levels than other chocolate spreads in the market

New Delhi-based food and beverage company, Modi Naturals has launched a new product category of Junior Peanut Butter under its brand Oleev Kitchen. The product is specifically designed for children aged 4-12 years old and is fortified with GrowX formula containing essential vitamins & minerals making it the only peanut butter brand in the country which is exclusive for children. With the primary target audience being children and their parents -Oleev Kitchen entered into a strategic partnership with Chota Bheem – the very popular Indian cartoon character – to establish a stronger appeal among children.

The GrowX formula in Oleev Kitchen Junior Peanut Butter contains vitamins – A, E, D, and minerals -iron and calcium. Vitamins A, and E, along with Iron strengthen the body’s immunity. Whereas calcium and vitamin D improve bone density and make muscles stronger. 

Oleev Kitchen Junior Peanut Butter is available in three variants – Crunchy, Creamy, and Choco Hazelnut. The Choco Hazelnut flavored peanut butter has 75% lower sugar levels than other chocolate spreads in the market, making it particularly healthy for children. The product is priced at Rs 249 for a jar of 350 gms and is currently available on Amazon and nearby grocery stores.

Speaking about the launch of Oleev Kitchen Junior Peanut Butter, Akshay Modi – Jt. Managing Director, Modi Naturals Ltd. said, “We believe that it is important to start early when it comes to making healthy choices for children, and this product is a great way to do that.”