Launches new sub-brand, Swad Anusar
Bikano, the renowned brand under Bikanervala Foods Pvt Ltd., announced its foray into the Indian Spices category with the launch of its new sub-brand, Swad Anusar. Drawing on decades of culinary expertise and the rich heritage of flavors, Bikano is set to introduce a range of meticulously blended spices that promise to elevate the culinary experience of Indian households.
Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd., shared his motivation for venturing into the Indian Spices category, stating, “Our snacks and namkeen have always been cherished for their unique blend of spices that make them enticing and delicious. This inspired us to expand our horizons and offer the same experience to daily meals. Thus, the launch of our Bikano spices sub-brand, Swad Anusar, comes as a natural progression.”
Swad Anusar will introduce a range of essential spices for the Indian Kitchen, including Tandoori Masala, Chaap Masala, Kitchen King Masala, Sambhar Masala, Shahi Paneer Masala, Rajma Masala, Kadhai Paneer Masala, Dal Makhni Masala, and Chole Masala.
Bikano plans to source its spices through partnerships with farmers and suppliers to ensure the highest quality and sustainability. To ensure the highest level of quality, Bikano will adhere to relevant certifications and industry benchmarks such as FSSAI, ISO, HACCP, and GMP compliance.
Swad Anusar spices will be launched at Bikanervala outlets across the country, along with availability on prominent e-commerce platforms. The spices range will consist of 9 variants, each in a 100g pack size, with prices ranging from Rs 70 to Rs 80.