PC Musthafa takes on the role of Global CEO while continuing to serve as the Chairman of the Board of Directors
iD Fresh Food, India’s leading and most innovative fresh food brand announced the appointment of industry veteran Rajat Diwaker as the India CEO. Rajat is an industry veteran with an illustrious career spanning over two decades in the FMCG industry. He has an outstanding track record of turning around businesses and delivering high-impact growth. In his last role, he served as the Managing Director of Marico Bangladesh Limited. He is also a director on the Foreign Investors’ Chamber of Commerce and Industry (FICCI) Bangladesh board.
PC Musthafa, who led iD Fresh for nearly two decades to make it India’s most loved consumer brand, takes on the role of Global CEO while serving as the Chairman of the Board of Directors. Musthafa will be responsible for global expansions, building food-tech capabilities, strategic acquisitions, inspiring organisational culture and driving iD Fresh’s innovations for the global market.
As part of its growth strategy, iD Fresh will appoint dedicated Business Heads and CEOs for each International market. The company is in the process of hiring its US CEO. Currently, over a third comes from revenues outside India. The plan for 2024 is to enter new markets, such as Singapore and Australia while expanding its footprints in the existing markets.