Nestlé India collaborates with SOCIAL launches plant-based range

The plant-based range has been specially developed for chefs and features two offerings – a burger patty and mince, alternatives to meat-based meals

Nestlé India has collaborated with SOCIAL, India’s favourite neighbourhood café, to test the launch of MAGGI Professional’s plant-based range. The products have been used to craft The New Irresistible Menu, which is available at 41 SOCIAL and 40 BOSS Burger outlets across Delhi (NCR), Mumbai, Bengaluru, Pune and Chandigarh for three months.

The plant-based range has been specially developed for chefs and features two offerings – a burger patty and mince, alternatives to meat-based meals. The products provide similar sensorial attributes as chicken, with the familiar bounce and juiciness. They are a source of protein & fibre and are naturally free from cholesterol. The range caters to the evolving preferences of a young audience with global cultural exposure and mindful consumption habits.

 At SOCIAL, the New Irresistible Menu features a celebration of culinary innovation and delicious combinations such as Sensational Seekh #NotGuilty – Seekh and you shall find these impressive plant-based kebabs! Served with mint chutney and laccha onions; Chilli #NotChicken – we’ve put the chilli In chillin with this succulent plant-based chunks tossed in a finger-licking chilli sauce; and Garden Club Sandwich – super fulfilling and tasty club sandwich with veggies and plant-based treat.